Your Newsletter Isn’t Dead — It’s Just Boring.
Here’s an uncomfortable truth: most newsletters go straight to the digital bin, unopened, unloved, and utterly unread. But it’s not because email is dead. It’s because the content makes people wish they were.
The good news? It doesn’t have to be this way.
What Makes a Newsletter Worth Reading?
People don’t want more emails. They want better ones. That means:
A subject line that doesn’t make them groan
Content that’s skimmable, snackable, and relevant
A tone that feels like a real human wrote it (preferably one with a sense of humour)
Whether it’s updates, offers, or storytelling, the secret sauce is in writing like you’re talking to one person — not a mailing list.
Where a VA Comes In
Writing newsletters is one of those deceptively time-consuming tasks that gets pushed down the to-do list, then hastily done five minutes before you hit send. (Been there. Fixed that.)
We help businesses:
Plan and structure newsletter content
Write in your tone of voice (or zhuzh it up if you need flair)
Schedule and test it through platforms like Mailchimp, Flodesk, or your email marketing tool of choice
Results You Can Actually See
We aim to get you higher open rates, actual click-throughs, and fewer unsubscribes. We’ll get you looking forward to sending newsletters instead of treating it like digital dental work.
Still Sending Out Snoozers?
If your newsletter is more “meh” than memorable, I can help change that.
Let’s make your emails something people want to open (and maybe even forward). Drop me a message or book a discovery call.
HBVA: Adding VAlue, one newsletter at a time.
